To position Michigan as a premier destination for world-class craft spirits, fostering innovation, collaboration, and sustainable growth within the distilling industry while celebrating the state’s rich heritage, local ingredients, and unique artisan craftsmanship.
To unite and empower Michigan’s craft distillers by promoting their innovative products, advocating for policies that support the growth of the industry, and fostering connections with consumers to highlight the artistry and economic contributions of craft spirits across the state.
Empowering members with knowledge and resources to navigate the ever-changing craft spirits industry.
Advocating for policies and laws that support the growth and success of the industry.
Celebrating and showcasing Michigan’s high quality craft spirits through marketing, events and partnerships.
Building meaningful relationships with communities, consumers and industry partners that support Michigan craft spirits.
